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Features

The Price of Reality: Why the Royal Photo Manipulation Saga Matters

Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...

Posted by: Benjamin Hiorns
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Industry

Engaging new audiences with a modern royal rebrand

When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...

Posted by: Creativepool Editorial
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Leaders

The top brands preparing us for the Royal Wedding

Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...

Posted by: Benjamin Hiorns
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Features

Which Platinum Jubilee ads got the royal seal of approval?

At the start of the bank holiday weekend, the Queen’s Jubilee was predicted to give a £6bn boost to the UK’s retail and hospitality sector as Brits used the four day weekend to spend in restaurants, pubs, hotels and shops. But the...

Posted by: Creativepool Editorial
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Inspiration

Transforming Royal Ascot into a high-stakes Netflix drama | #BehindTheIdea

Drama takes the saddle in another heart-racing campaign for Royal Ascot. The ad, created by Isobel's Tom Dyson and Lance Boreham, takes the form of a 60-second film reminiscent of a Bond-esque movie trailer or a high-stakes Netflix drama. Directed...

Posted by: Creativepool Editorial
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Industry

How Engine boosted recruitment for the Royal Air Force | #BehindTheIdea

The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...

Posted by: Creativepool Editorial
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Leaders

Nick Lawton on running a family business

Low-skill roles can teach you a lot and leave you with tons of insights. One key takeout is definitely how to hate low-skill roles with a passion. Nick Lawton was lucky enough to do some cold-calling in London some time after uni, and that made him...

Posted by: Creativepool Editorial
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Leaders

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

Posted by: Southpaw
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Leaders

Royal Mail puts its stamp on Christmas 2019

British postal service Royal Mail has unveiled its Christmas Special Stamps for 2019 with a new Nativity theme. Created by London studio Charlie Smith Design and paper-cutting artist duo Hari and Deepti, the collection is both contemporary and...

Posted by: Creativepool Editorial
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Leaders

David Bowie Stamps launched into space by Royal Mail

LIDA has partnered with Royal Mail to develop a competition delivered through social media to support the launch of a new collection of special stamps to honour the late David Bowie that went on sale this week. The ten-stamp set features six images...

Posted by: Creativepool Editorial
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Leaders

Clemenger and AMV BBDO hack family dinner time with the Pepper Hacker

In Australia last year, Dolmio and Clemenger BBDO Sydney captured the attention of frustrated parents worldwide with the unveiling of the “Pepper Hacker,” a unique and highly advanced pepper cracker that not only cracked pepper but also...

Posted by: Benjamin Hiorns
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Leaders

Tatty Devine brings glorious life to the walls at Royal London Hospital

We've all undoubtedly and unfortunately had to spend some time in hospital at one point or another, and whilst the staff generally do their best to make our stays as palatable as possible, the buildings themselves are often drab and unwelcoming. To...

Posted by: Benjamin Hiorns
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Leaders

WantedDesign kick off NYCxDESIGN with an installation from Circus Family

WantedDesign and NYCxDESIGN invited the Dutch audiovisual design company Circus Family to create a custom-built interactive light installation for their official NYCxDESIGN opening ceremony on Saturday night (May 7). In the artistic community of...

Posted by: Creativepool Editorial
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Leaders

Royal Mail gets biblical this Christmas

Winter's silver lining is dawning on us once again, and brands are wasting no time getting in on the action, not least Royal Mail, who are arguably as vital a part of the UK Christmas season as lukewarm mulled wine and tangled lights. Every November...

Posted by: Creativepool Editorial
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Leaders

VCCPme and Royal London combine data and the dentist

Royal London; the UK’s largest mutual life, pensions and investment company, has kicked off a bold and dramatic new TV campaign to promote its “No nonsense” life insurance directly to consumers. The media activity, which has been...

Posted by: Creativepool Editorial
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Leaders

London's Royal Arts Academy marks 250th anniversary

In 2018 The Royal Academy of Arts in London is to open up its permanent collection with a fresh redesign, which also marks its 250th anniversary. The work is being led by David Chipperfield Architects (DCA), and is backed by a £12.7 million grant...

Posted by: Creativepool Editorial
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Leaders

Celebrate defining moments in family history

Creative agency, Leagas Delaney London today launches two new films for Glenfiddich, the world’s most awarded single malt Scotch whisky. ‘The Maverick Whisky Makers of Dufftown’ heralds the latest instalment of the ‘Family Run...

Posted by: The Media Foundry
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Leaders

Villainous bunnies + cartoon violence + Royal Blood

The music industry is in a bit of a state right now. In case you haven't noticed, there appears to be a surfeit of artless dross clogging our radio waves and stadium stages, and artistic integrity and genuine invention are two things that hit the...

Posted by: Benjamin Hiorns
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Leaders

Royal Mail step through the looking glass

To celebrate the 150th anniversary of Lewis Carroll's classic children's story, Royal Mail has launched a set of Alice in Wonderland stamps from designer Jason Godfrey (of Godfrey Design fame) and illustrator Grahame Bakersmith. There are ten stamps...

Posted by: Creativepool Editorial
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Leaders

Royal Mail discover the third dimension

Royal Mail appear to have noticed that 3D printing is quite a big deal at the moment, and have jumped on the bandwagon with a new scheme that will allow customers to order 3D printed items directly from the company's Central London delivery offices...

Posted by: Benjamin Hiorns
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Leaders

VCCP create another historical ad for Royal London

Royal London has unveiled the follow-up spot to their “We're so yesterday” campaign, which was released earlier this month to (according to the mutual life and pensions company) celebrate the fact that “Royal London has stood by its...

Posted by: Benjamin Hiorns
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Leaders

RKCR/Y&R win Royal British Legion account and fight for Virgin Atlantic

It's been announced that Rainey Kelly Campbell Roalfe/Y&R, the full service integrated creative agency of choice for the Great Britain tourism board campaign, has won the account of yet another esteemed British institution. The agency won the brief...

Posted by: Benjamin Hiorns
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Leaders

Royal Wedding Causes Flurry of New Designs on Everyday Items

You are aware, I'm sure, that Prince William, heir to the throne, is to marry Kate Middleton at Westminster Abbey on 29th April 2011. What you may not be aware of, however, that the national celebration has caused an outbreak of organisations to jump...

Posted by: Creativepool
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Features

Queen Elizabeth II – Why she was and always will be our media Queen

When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...

Posted by: Benjamin Hiorns

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